our brands
We build brands that make modern living feel simpler, safer, and more comfortable. Each label serves a different need, but all share the same DNA—thoughtful design, reliable quality, and products that are ready for Europe from day one. Explore our portfolio below and see how we translate trends into everyday value.
smart home for better wellbeing
Meet the Hombli product family! From lighting and climate to air quality and security, everything connects in a single intuitive app, so smart living feels effortless rather than technical. We design for real homes and real habits: quick setup, clear guidance, and features that make a daily difference—warmer evenings, safer entrances, fresher air, and lower energy use.
Built for European living
Products are localized and compliant for Europe, with packaging and content ready for retail and e-commerce. Whether customers start with a single device or scale to a full home, Hombli grows with their needs—and stays simple to use.
Reach and channels
Hombli is available in 15+ countries and served through multiple channels: retail, online stores, and major marketplaces. The ecosystem is trusted by hundreds of thousands of active users, supported by regular app updates, clear documentation, and responsive service.
Cross compatible
The free Hombli app allows you to control all your Hombli devices with just a single app. Easily control devices from anywhere, create schedules and set up home automation.
Using different brands? No problem, Hombli works seamlessly together with other devices through Siri, Google Assistant and Amazon Alexa.
approachable comfort, everyday value
Sinji is our no-nonsense line for practical comfort at an approachable price. Think cozy heating blankets and infrared panels for the colder months, handy robot vacuums to keep floors fresh, and useful accessories that simply make the day run smoother. The focus is on reliability, ease of use, and designs that fit your home without fuss.
With Sinji, you get great value without compromising on safety or quality. Every product is tested, compliant for Europe, and supported with clear manuals, straightforward content, and responsive service.
modern lifestyle accessories
Avanca blends minimal design with durable materials to create accessories that feel good to use and look good to carry. Clean lines, thoughtful details, and a premium feel—without the premium price. Whether it’s power and carry solutions or everyday tech essentials, Avanca is built for people who want style and substance in equal measure.
We obsess over the finish: textures, fit, and longevity. The result is a line-up that pairs with your devices and your day, season after season.
private label
your brand, our execution
Beyond our own brands, we develop private label collections for retailers and brand owners. We handle the full journey—trend scouting, sourcing and engineering, packaging and manuals, content creation, EU compliance, and logistics—so your team can focus on category strategy and sell-through.
Because we source and develop primarily in Asia while operating from the Netherlands, we combine speed and flexibility with Europe-ready quality. From small pilots to volume programs, we tailor the spec, price point, and timeline to your brief.
working with our brands
Whichever brand you choose, you benefit from the same foundations: fast time-to-market, European compliance, localized content, and dependable after-sales. Our central warehouse in Nootdorp supports flexible fulfilment for retail, e-commerce, and promotional peaks—keeping assortments fresh and availability steady.
ready to explore?
Want to see line sheets, request samples, or discuss distribution? We’d love to help you build the right mix for your market.